B2B Affiliate Management Software
Affiliate Management Software for iGaming Operators
A scalable affiliate management platform for modern iGaming operations. Manage partners, track performance, control commissions, and support growth through one centralised system.
-
Partner
Management -
Performance
Tracking -
Commission
Control -
Wallet / Payout
Oversight
Features
Core AffiBulls Features
Manage the essential tools behind partner operations, tracking, commissions, payouts and access control.
Partner
Management
Onboard, organize, and manage affiliate partners from one centralized workspace.
Commission
Management
Configure commission models, track earnings, and maintain better payout accuracy.
Performance &
Reporting
View key KPIs, revenue trends, and partner results through clear reporting dashboards.
Wallet / Payout
Oversight
Manage balances, review payout status, and keep financial operations under control.
Roles &
Permissions
Assign access levels and control what each user can view, manage, or approve.
Tracking & Media
Configure commission models, track earnings, and maintain better payout accuracy.
Communication
Keep teams and partners aligned with shared updates, notes, and operational messaging.
S2S /
Postbacks
Support reliable server-to-server tracking and postback flows for accurate conversion data.
Why AffiBulls
More Control Across
Affiliate Operation
Bring greater visibility and control across acquisition, commissions, payouts, reporting and team workflows.
Centralized
Affiliate Operations
Bring key affiliate activities into a more connected operating environment, from partner management through performance and payout oversight.
- Manage partner activity in one place
- Connect reporting with payout oversight
- Keep operations clearer across teams
Traceable
Acquisition
Maintain clearer visibility across affiliate activity by connecting tracking, attribution and S2S signals throughout the acquisition journey.
- Track affiliate activity across campaigns
- Connect attribution with S2S signals
- Keep acquisition paths easier to follow
Controlled
Commissions
Bring greater structure and visibility to commission models, rules and review workflows across affiliate operations.
- Configure commission models with clear rules
- Keep commission reviews structured and visible
- Apply review logic with greater control
Payout
Visibility
Follow balances, payout requests, statuses and deductions through a clearer finance-control journey.
- Monitor balances and payout requests
- Track payout status through each stage
- Keep deductions visible during review
Reporting
Depth
Bring performance and value signals into clearer reporting so teams can evaluate affiliate activity with greater context.
- Bring performance signals into clear reports
- Evaluate affiliate activity with more context
- Keep campaign visibility easier to understand
Operational
Control
Structure affiliate administration around roles, permissions, communication and clearer visibility across operational responsibilities.
- Control access with roles and permissions
- Keep affiliate communication better connected
- Maintain clearer admin and audit visibility
How AffiBulls Works
From Partner
Approval to Continuous
Optimization
Follow a connected affiliate workflow
from onboarding and promotion
through
tracking, payout and optimization
Approve
Set up and approve partners while keeping onboarding, hierarchy and access clearly organized.
Promote
Manage campaign media and promotional activity while keeping partner-facing assets connected.
Track
Follow attribution, campaign activity and S2S/Postback signals across the acquisition journey.
Calculate
Apply commission models and rules, then review commission logic through a structured workflow.
Pay
Review balances, payout requests, statuses and deductions through a clearer finance-control journey.
Optimize
Use performance reporting and value signals to evaluate affiliate activity and refine ongoing operations.
Product Capability Deep Dive
Go Deeper Into the
Workflows That Matter
Explore the key workflows behind partner tracking,
performance, commission control and payout
oversight.
Integration + Operating Stack
Built to Fit Into Your Operating Stack
AffiBulls connects affiliate operations with
your gaming platform,
tracking and finance
workflows while keeping access and
administration clearly controlled.
Built for Casino, Sportsbook & Poker
One Affiliate Platform.
Built for Different iGaming
Operations.
Support affiliate operations across Casino, Sportsbook and Poker through one connected platform. Manage partners, tracking, commissions, reporting and payout oversight while adapting the experience to different iGaming operating contexts.
Keep Casino
Affiliate Operations Connected
Manage partner activity with clearer tracking, commission control and payout visibility across your casino affiliate workflow.
- Partner Management
- Track performance by game type and provider
- Calculate commission against wagering and NGR data
- Wallet / Payout Oversight
Turn Sportsbook Affiliate Activity
Into Clearer Performance Insight
Connect affiliate tracking with performance reporting, commission management and payout oversight across your sportsbook operations
- Partner Management
- Tracking & Media
- Performance & Reporting
- Commission Management
Keep Poker Affiliate Operations
Better Connected
Connect affiliate tracking with performance reporting, commission management and payout oversight across your sportsbook operations.
- Partner Management
- Tracking & Media
- Performance & Reporting
- Commission Management
Explore Other Pinaka Products
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Connected Pinaka Ecosystem.
Explore complementary Pinaka products designed to support different operational needs.
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Next Gen AI CRM Built for Gaming
Resources
Resources for iGaming
Technology Buyers
Practical guides and insights to support platform evaluation and technology decisions.
What Is an iGaming Platform?
Understand the core technology behind online gaming platforms, including key features, systems, and how they support modern operators.
Read Guide
Turnkey vs White Label vs Custom iGaming Platform
Explore the key differences between popular platform models and find the right approach.
Read Guide
How to Start an Online Casino
A practical overview of the essential steps, technology, integrations, and considerations involved in launching..
Read Guide
Frequently Asked Questions
Questions Before You
Evaluate AffiBulls?
AffiBulls is Pinaka.games' affiliate-management product for managing partners, tracking activity, reviewing performance, controlling commissions and overseeing payout workflows.
Partners are onboarded, organized and managed from one centralized workspace, with hierarchy and access kept clearly structured throughout the approval process.
Attribution, campaign activity and server-to-server postback signals are connected across the acquisition journey, so conversion data stays consistent and easier to follow.
Commission models and rules are configured centrally, then earnings and review logic run through a structured workflow that supports better payout accuracy.
Balances, payout requests, statuses and deductions stay visible through each review stage, alongside reporting dashboards covering KPIs, revenue trends and partner results.
AffiBulls connects affiliate operations with your operator gaming platform, external tracking and finance workflows while keeping access and administration clearly controlled.
Book an AffiBulls Demo
See How
AffiBulls Fits Your
Affiliate Operations
Discuss your partner setup, tracking, commission workflows, payout oversight and integration requirements with the Pinaka.games team to evaluate how AffiBulls can fit your operation.
Book an AffiBulls Demo